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Launching Our
First UpPup
Flavors
We are crafting delicious, nutrient-dense treats using local, rescued produce. Here's a sneak peek at what your pup will love first:
🍓 PB & Strawberry Bites
Local strawberries combined with Xylitol-free peanut butter.
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Pup Benefit: A high-protein snack for energy and muscle support.
🥕 Ventura Carrot & Oat Bites
Packed with beta-carotene from the carrots mixed with savory bone broth, oat flour, and Vitamin E.
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Pup Benefit: Supports eye health and provides an immunity boost.
🍎 Apple & Cinnamon Bites
Apples blended with cinnamon, oat flour, bone broth, and Vitamin E.
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Pup Benefit: Aids digestion and promotes a shiny, healthy coat.
What makes our treats special?
We rescue ugly and (glut) surplus Ventura County and SoCal produce and blend it with wholesome ingredients to craft sustainable treats your dog will love.
Our treats are made with clean, safe ingredients. No artificial preservatives, fillers, or by-products.
The Co-Founders
The Spark: A Dog Named Daisy
Our co-founder, Rosie, discovered the power of nutrition firsthand. When her dog, Daisy, was diagnosed with severe liver and kidney toxins at age 16, Rosie turned to fresh, human-grade foods. Daisy made a stunning recovery and lived to 18.5, proving the profound impact of wholesome nutrition.
The Mission: From Classroom to Compost
Inspired by Daisy's journey and a desire to tackle food waste, Rosie partnered with Princesa during an MBA entrepreneurship class. They combined their love for pets with a commitment to sustainability, creating a solution to turn nutritious, overlooked produce into healthy dog treats.
Our Momentum
Our concept has been recognized for its innovation and potential:
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2024 Victories: We won our class pitch competition and earned Best Team and Best MVP at our university’s New Venture Fair (out of 60 teams).
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UpPup is proudly supported by two Dorfman Incubator Grants from California Lutheran University.
Daisy’s legacy fuels our mission: creating nutritious, sustainable treats that support pet health while fighting food waste.
We are excited to launch in early 2026! Join us on our journey!
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Created by dog lovers for dog owners
Our ingredients are simple, so we can prioritize your dog's health, and you can enjoy their companionship for years to come
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Making ugly, beautiful
Our misfit and surplus fruits and vegetables keep perfectly
edible produce out of the landfill, reducing waste
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Being a part of the community
We believe in community, which is why we source our
ingredients from local farmers in Southern California
